Contemporary Design for Urban Bistro
Contemporary Design for Urban Bistro by Slash CS, Nuno Abreu, Jorge Abreu, Jiani Lu and Sana Maarawi
From the Designers: Urban Bistro is a contemporary restaurant with a goal in bringing a new urban food experience to Jeddah. It is centered around quick, fresh and simple ready-made meals. The open, loft-like space establishes itself as an opportunity to bring communities and like-minded people together with a modern culinary experience.
We were approached to develop the complete restaurant experience – involving brand and identity, interior design, furniture and space planning of the restaurant. The interiors feature a curated selection of lighting, decor and custom designed furnishings. While emphasis was placed on establishing a contemporary, urban chic ambiance – by contrasting tactile textures such as aged wood, concrete and steel rods with elegant high-end materials such as white marble and classic ceramic tiles.
The brand identity responds to the qualities of the restaurant space, while taking on a minimal typographic approach that enabled flexible adaptation across the large range of collaterals – from packaging to signage to print collaterals.